Farmgirls Trending 

In the beautiful Finger Lakes of New York, the Leubner family continues their multi-generation dairy farming tradition at the same time as the next generation treads new paths.

A trio of sisters raised on a Cabot dairy farm has leveraged the power of social media to become “agvocates.” #cabotfarmers #cabotcheese Click To Tweet

Tim Leubner runs the operation with his sister, Karen, and brother, Ed, along with their parents, Fred and Alice. But it’s Tim and his wife Erica’s three daughters who are putting the farm in a modern kind of spotlight.

 

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Evelyn, Claudia and JoJo (when she’s not busy on the soccer field) run an Instagram account @nyfarmgirls with over 31,000 followers. The articulate and passionate young women call themselves social media “agvocates.” Their goal is to share what goes on at a dairy farm and fill the gap between consumers and producers. The sisters also post on Facebook and YouTube and have even launched their own line of merch, including t-shirts, hats and bumper stickers declaring their pride in farming.

Evelyn, the eldest at 20, explains how it all started in 2015 when the girls were scrolling through Instagram and noticed there weren’t very many farmers talking about agriculture. “We had a lot of calf pictures on our phones,” she says with a laugh. “We figured people would trust us because we were actually doing it. Our goal is to share positivity for the dairy industry.”

The young women built their following by being their authentic selves and sharing what they love and have fun doing: from caring for calves, to posting funny Instagram stories from the state fair. They don’t shy away from hard questions and are comfortable with the communication channel in a way their elders are not. “We grew up with social media,” Evelyn says.

Still, they never imagined their posts would yield such a strong following and start so many conversations. Evelyn notes that keeping the content fresh and responding to the many comments and questions takes a lot of time and energy; she’s a college student and her two younger sisters are also busy with school. “We’ve grown a lot through doing this, and we’ve gotten closer as sisters,” she says. “It’s really fun and we’ve met so many people, but it can get crazy. It’s kinda like a job.”

“They’re go-getters,” their dad, Tim, says proudly. “They’re amazing and have such a positive voice sharing important information. People should know where their food comes from.”

Check out all the buzz over at NYfarmgirls on Instagram, Facebook and YouTube. 

Comments (5)

Peg Dumas | January 09, 2020 | 3:31pm

they sound like great young women on the farm. and Yes the cows and calves are very cute.

M. VINCE TURNER | January 09, 2020 | 3:50pm

This is SO encouraging. I grew up on a small farm in Howard County, Maryland in the 1950s. Very large farms surrounded ours. In many respects if was an idyllic way to grow up. God Bless You, each and every one!!

Mary | January 10, 2020 | 7:35am

Beautiful young women. Glad they are standing up for what they believe in.

Maureen Ireland | January 11, 2020 | 10:06am

This is AWESOME. Blessings to all farm women and men! You sacrifice on our behalf! Thank you!

Maureen Ireland | January 11, 2020 | 10:07am

This Is AWESOME! Bless all the farm women! You sacrifice for us! Thank you!

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