What happens when you bring bus loads of Cabot’s farmer-owners to New York City? They love it so much they want to visit again!
In 2013 scores of Cabot’s farmer-owners participated in our first ever Farmers’ Gratitude Tour. They left their farms behind to come spend the day thanking New Yorkers for their loyalty and giving out free samples of the World’s Best Cheddar. And they came back for more in 2016!
On March 11 and 12th, the Farmers’ Gratitude Tour visited the Big Apple, bringing 80 New York and New England dairy farmers, clad in red and black plaid, to a store near you. They came to personally thank New Yorkers for their loyalty and of course, they brought free samples of the World’s Best Cheddar to share.
Cabot plaid-wrapped buses traveled throughout Manhattan and Brooklyn dropping farmers at stores to meet consumers, answer their questions, pose for selfies and share samples of their award-winning products.