Cabot's Logo Evolution

Download New Logo

Objectives:

  • Increase legibility of the Cabot logo, even at the smallest of sizes.
  • Explore a brighter, more modern, color palette.
  • Re-envision the Cabot barn/field element by correcting perspective and modernizing the design elements.
  • Refresh tagline so that it reflects findings from brand audit.
  • ‘Co-op’ is trending among consumers especially millennials.*

* the English spelling of co-operative is also accepted as American spelling.  Co-op and Co-operative is an easier read for consumers who have a tendancy to pronounce as coop (ie. chicken housing).


If you blink, you can’t see the logo change:

Before:

       

     

After: 

   

       


  • For a complete history of the Cabot logo & packaging click here.