Measuring sustainability requires context. We look at our performance in relation to the local and global limits on our environmental and social resources. This approach takes into consideration the triple bottom line of people, profit and planet. Using this approach of context based sustainability (CBS), helps to get a more accurate view of Cabot’s ecological footprint. We encourage our partners, customers and consumers to think in terms of context. And, in true fashion, CBS supports our motto, living within our means and ensuring the means to live.
Conventional metrics express the performance of a company in absolute terms. The whole picture is missing. CBS diverges from a reliance on metrics that look solely at the performance of the company and introduces the comparison of metrics with existing, contextual social and environmental thresholds.
The triple bottom line approach to business is all encompassing and has three essential sectors. “People” refers to the social responsibility the company has in reference to its workers, employees, customers, consumers, and beyond. “Profit” is the traditional business success measure. Finally, “Planet” refers to environmental responsibility of the corporation. When using the triple bottom line approach to business, the full cost of doing business is taken into account.